Y 、 G 巧妙的组合而成一副弓箭，表示“开弓没有回头箭”，体现永冠勇往直前，决不后退的精神。 On the left side of the logo is a pair of bows and arrows formed by the ingenious combination of the initial letters Y and G of Yongguan , indicating that “there is no turning arrow when opening the bow”, which embodies Yongguan's spirit of moving forward without retreating. Earlier, Huangdi defeated Chiyou in Zhuolu, using the bow to win. In the Spring and Autumn Period and the Warring States Period, bows and arrows were listed as the first weapon. It is not only a symbol of ability and courage, but also a cultural precipitation. , Inheriting Yongguan's culture, reflecting Yongguan's professionalism and strength. The right side of the bow and arrow is the word Yongguan, indicating that Yongguan Zhongcheng Group is a big family, focusing on unity and cooperation. The background color of the logo is Chinese red, which has a rich cultural connotation. It symbolizes eternity, light, vitality, prosperity, warmth and hope like the sun. The whole sign implies that everyone in this family of Yongguan is working together to forge ahead with a professional level of technology and a strong sense of corporate responsibility.
Shaping Yongguan Brand
Yongguan Zhongcheng Group has been striving forward with the goal of shaping the world famous brand of adhesive products. With the development objects of cloth tape, masking tape, cleaning tape and other tapes as the development object, it will create a sustainable market that can best meet the needs and development of various countries Crown Brand. Yongguan will continue to increase the promotion and development of domestic and foreign markets, continuously improve product quality and research and development speed, strengthen learning and communication with domestic and foreign counterparts, and strengthen brand influence and status.
Promote the integration of brand building and corporate culture
Brand building should be combined with corporate culture, increase the excavation, refinement, summary, innovation and improvement of corporate culture, cultivate the core values of corporate culture, build a corporate culture with Yongguan characteristics, and use the power of corporate culture to support brand building. Improve the depth and breadth of brand building, enhance brand value, and achieve the goal of sustainable development.